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The Database Diva took my ideas and created content I never would’ve come up with myself. They helped me launch the drip and answered all my questions.
My entertainment of the day today was a call from a prospective customer who told me his business has been down for several years, and he was ready to try something new to get more sales. He asked if drip marketing really works. I said, how did you find me?" He answered--without any sense of awareness or irony-- "I've been on your list getting your emails for years." Good News, Bad News Customers don't buy because we want them to. They're on their own time frame. ...
Feeling pressured by the new Google changes to create mountains of content to stay at the top of the search engines? Relax. Clickable, sharable, actionable content is "in you." Here are 4 examples. Bethany Mota was a tween in 2009 when she started her YouTube channel to share her haul videos. Today she's a business phenom with more than 9 million YouTube subscribers, a feature article in the WSJ and one of 3 "YouTube Stars" invited to interview President Obama in a live Google-sponsored video. Hank Green, ...