Publishing Amazing Email Newsletters

Come overwhelmed or baffled. Leave 2 hours later with a comprehensive e-newsletter plan ready to generate more leads and add new sales to the books.

$189.00

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In 2 hours, we’ll teach you how to publish amazing newsletters that get read and responded to, consistently over time, by following these 4 stages:

1. Planning

  • Non-salesy devices that boost sales leads and inquiries
  • The 4 R’s of email newsletter personalities
  • How to decide which “persona” (target audience) you’re writing for
  • Best day / time / frequency to publish
  • Split testing options to maximize ROI
  • HTML vs. text formats
  • Preparing your list

2. Copywriting

  • Creating an easy monthly editorial calendar
  • Easy way to get customers and vendors to write their own stories for your newsletter
  • Copywriting tips cheat sheet on *what* to write about
  • Surveying your list for content ideas

3.  Formatting

  • 20-point pre-flight checklist before you hit send
  • Mobile phone readership considerations

4. Measuring

  • Establishing KPIs (key performance indicators for benchmarking)
  • Creating a sales call list of hot prospects
  • How to tie your newsletter results back to website traffic using Google Analytics

 

 

 

 

Duration:2 Hours
 
Venue:Online training via GoToMeeting.
 
Tuition Includes:One student
 
Courseware:Receive a 4-page “Amazing e-Newsletter Cheat Sheet”
 
Exclusive Guarantee: GUARANTEE #1: Sometimes it’s hard to remember everything once class is over. So for 30 days, Aviva LLC allows you to ask questions about your training at no additional charge. We want your training to stick so you can make money with your database.

GUARANTEE #2: Retake this class for free within the next 90 days after you’ve had time to apply your knowledge. Train | Apply | Reinforce is a powerful way to learn.